Redesign of Cirque du Soleil website purchasing experience
CLIENT
Cirque du Soleil
LOCATION
Montreal
PROJECT
Ecommerce
COLLABORATION
Digital Art Director
Justin Kok
I joined the Cirque du Soleil team as a Senior UX Designer to lead the redesign of the ticket purchase process. Our aim is to create a more user-friendly, efficient, and enjoyable website experience for customers.
MY CONTRIBUTION
Heuristique Evaluation
Wireframe & Prototype
UX/UI Design
Prototype for User Testing
Heuristic Evaluation
I conducted the website audit to evaluate its usability, functionality, and overall user experience. The primary objective is to pinpoint any issues and areas that need improvement, ultimately enhancing the user experience and boosting user satisfaction.
Wireframe & Prototype
I completed the user flow in a low-fidelity wireframe to test ideas and iterate. This allowed me to quickly validate the design with the business and build a prototype for conducting user testing.
High-Fidelity Mockup
In collaboration with the Art Director, we created high-fidelity mockups in Figma to depict the user flow of the website.
The objective is to closely resemble the final product, incorporating precise colors, fonts, images, and interactive elements, to offer a realistic preview of how the user interface will appear and function.
